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Doğuş Otomotiv // İlk Arabam

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  • Doğuş Otomotiv
    'My First Car' concept presentation
    Doğuş Otomotiv is one of the biggest leading distributors
    of the wholesale imported automotive market in Turkey.
    In 2012 they decided to launch a "Safe Driving Techniques"
    course aiming young people between the ages 18-25.
    The project was never launched; all of the work seen here
    is from the concept presentation.
  • Agency: McCANN Istanbul
    Creatives: Taygun Dömbekçioğlu, Sedef Heper Özaşkınlı, Mert Demirhan
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