AKSA Energy
Brand Identity Development
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[EN] AKSA, established in 1997, is one of the biggest energy providers and sellers in Turkey. The works below were a brand identity facelift proposal made to AKSA, they were not put into practice afterwards.
Brand Identity Development
_
[EN] AKSA, established in 1997, is one of the biggest energy providers and sellers in Turkey. The works below were a brand identity facelift proposal made to AKSA, they were not put into practice afterwards.
[TR] 1997 yılında kurulan AKSA Enerji, Türkiye'nin en önemli enerji şirketlerinden biridir. Aşağıdaki çalışmalar kurumsal kimliği yenileme önerisi olarak yapılmış bir sunum olup sonrasında uygulamaya koyulmamıştır.
Current identity
[EN] Two different identity systems were proposed – in both of them the three colors used represent earth, water and the Sun; the three elements that AKSA takes its power from.
The first option is much more of a drastic change for the brand where I removed the blue and green bars under the current logo and suggested we acquire a modern lowercase typeface, use pastel colors and add an "A" symbol next to the new logo.
In the second option, I kept the blue-green colored base but divided the name into two rows to acquire a more compact logo divided it by a diagonal line.
In the second option, I kept the blue-green colored base but divided the name into two rows to acquire a more compact logo divided it by a diagonal line.
ALTERNATIVE 1
Sub-brand logo suggestions
ALTERNATIVE 2
Sub-brand logo suggestion
Sub-brand logo suggestion with icons
Monochrome usage
Suggested corporate typeface
Color scheme
Color sequence
Graphic elements : line cities powered by Aksa
