Doctors Without Borders
Concept: Corporate Identity / Rebrand
Concept: Corporate Identity / Rebrand
Doctors Without Borders (Mèdecines Sans Frontières) is known throughout the world as a source of relief and hope. Through its mission and its people, DWB has established itself as one of the most effective and reputable global relief organizations.
The preposed new direction for Doctors Without Borders boldly affirms the stability, clarity, and presence of their organization while working to make their work more relatable to a general audience; balancing the harsh realities their doctors face everyday with a sensibility that exposes the overarching humanity of their practice.
The new mark is clear and strong; asking audiences to be apart of solving the visual puzzle. The square that appears as a result acts as the most stable and grounded reflection of their presence in the field; but, can the shape exist either without the borders or without going over them?
