A Path Appears Engagement Campaign
A Path Appears aired on Independent Lens as a 3-part series that focused on some of the more serious problems facing women and girls today and the people who were working to build a brighter future for women. The series takes its name from a quote by the Chinese philosopher Lu Xin, “Hope is like a path in the countryside. Originally, there is nothing—but as people walk this way again and again, a path appears.” I created this animation for Instagram to be shared prior to broadcast to promote the film and the movement.
Leading up to broadcast a series of live community engagement events were held throughout the country. We designed a portable installation that was designed to engage audiences by having them take a “shoe selfie” and then share it on social media to show their support for a better world for women and girls.
