BLOOMINGDALE'S BEAUTY ROOMS
The Creative Brief:
To develop a communication device to generate awareness of the Bloomingdale's Beauty Rooms in Dubai. The idea had to be in-keeping with the Bloomingdale's brand identity – fun and contemporary – and be able to extend across a range of channels: in-store branding, directional signage, leaflets and press.
To develop a communication device to generate awareness of the Bloomingdale's Beauty Rooms in Dubai. The idea had to be in-keeping with the Bloomingdale's brand identity – fun and contemporary – and be able to extend across a range of channels: in-store branding, directional signage, leaflets and press.
The Insight:
What do women think about when they think if beauty treatments? They think of "me time"; they think of having minutes (even hours) dedicated to themselves; they think of shutting themselves off from the rest of the world in order to emerge later, feeling really good and rejuvenated.
What do women think about when they think if beauty treatments? They think of "me time"; they think of having minutes (even hours) dedicated to themselves; they think of shutting themselves off from the rest of the world in order to emerge later, feeling really good and rejuvenated.
The Idea: "Do Not Disturb"
I took a classic door hanger as a communication device and put a contemporary spin on it. Each hanger was designed to be unique, young, vibrant and playful.
I took a classic door hanger as a communication device and put a contemporary spin on it. Each hanger was designed to be unique, young, vibrant and playful.
LOWE Middle East & North Africa, Dubai
Bloomingdale's Account
Design Direction – Komal Bedi Sohal
Bloomingdale's Account
Design Direction – Komal Bedi Sohal
