Deedod is a small web development startup.

Deedod had a logo and color palette established but needed their brand identity extended across their business collateral and promotional materials. They reached out to me to help with this as well as design a custom set of branded icons for use on their marketing website.

It was important to Deedod for them to come off as a hip, cool tech startup with a friendly and approachable feel. I decided to extend the brand identity with a "peeking" lowercase D that comes off as playful and fun. The icons were also designed using the lowercase D as the base for measurement. The new brand identity was launched successfully with a website relaunch and helped with establishing Deedod as the local tech startup at the time.