Donkboard is a brand of longboard whose custom wheel design makes it one of the smoothest and fastest longboards. 

At the time of the project, Donkboard had branded itself as a sports brand. It was known for speed and resonated well with those into longboard racing. There was still a large portion of the market they were missing that were interested in longboarding as a leisure activity and as a "cool" thing to do. They reached out to me for a rebrand to modernize the current logo and establish an identity that would resonate with an uncaptured portion of the market. 

I designed a logo that feels more like a fashion brand. Removing the "board" part of Donkboard made it more memorable and was less limiting if the company decided to expand into other ventures in the future. The rebrand was successfully launched and with event marketing and the launch of their new website, Donkboard saw an increase in sales of their longboards, accessories, and apparel and established themselves as a competitor to other non-sport longboard companies.