Citi's online experience has historically been a sea of white space saturated with blue text links and little to no imagery. Customers' eyes weren't likely to wader far from the login sidebar. Our new redesign approach however, was more than a cosmetic brand make over. A key change to the site was the integration of personal financial management tools that aggregates financial information from customers' ' internal and external accounts and them the view, customize and analyze that data.

Key Design Concerns included:
Streamlined Homepage:The new homepage features a simple, easy to use interface
Simplified Dahsboard:The Dashboard has 3 key panels: The main one for high level account information, the Quick Tasks section is for completing key transactions and at the bottom is a scrolling marketing bar.
Quick Account Overviews: From an icon in the dashboard, customers can access an Account Snapshot overlay that displays a list of recent transactions and key account informat

Easy Access to Support
Customer service support is available through a Contact Us panel displayed on all overlays.