Capitol Tragedy Direct Mailer
- CAPITOL TRAGEDY
- This project is a direct mailer campaign that intends to promote awareness towards the Cap & Trade bill in relation to the current BP Oil Spill. The mailer uses two spot color inks, Pantone 3115 C and Pantone Process Black C at a 2:1 ratio (2 inks on one side, 1 on the other). By mixing these two Pantones, the mailer is designed to exploit the production process and is very cost efficient.
Printed on SHINE paper by Reich Papers.
- Opposite side includes mail indicia (address, stamp, etc).
- Close up of poster side.
- Close up of type on poster.
- Illustration Process
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