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Bēhance

Capitol Tragedy Direct Mailer

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  • CAPITOL TRAGEDY
  • This project is a direct mailer campaign that intends to promote awareness towards the Cap & Trade bill in relation to the current BP Oil Spill.  The mailer uses two spot color inks, Pantone 3115 C and Pantone Process Black C at a 2:1 ratio (2 inks on one side, 1 on the other).  By mixing these two Pantones, the mailer is designed to exploit the production process and is very cost efficient. 

    Printed on SHINE paper by Reich Papers.
     
     
  • Opposite side includes mail indicia (address, stamp, etc).
  • Close up of poster side.
  • Close up of type on poster. 
  • Illustration Process