Caledonian Creates Degree Show Branding

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The Brief:

Create a new branding for the Caledonian Creates.

Caledonian Creates is a degree show for students who are part of creative programmes at the Glasgow Caledonian University.

The event enables the students to show off their work, as well as create connections with personas invited, potential employers, and other students. It is a great source of inspiration.

I was asked to re-brand the exhibition, as it used the same visual style for several years, and the parties involved felt that a fresh approach is needed.

The Solution:

Considering the diversity and the amount of programmes involved, I decided to create a brand that is universal, and does not discriminate any of the programmes. The brand also needed to be flexible in the application, so that it can be used with different media, as well as be adapted in future years.

The result was to create a simple form - a rectangle - as a logo, and adapt the name of the exhibition into it. The result is a rectangle with two custom-made letters "c" in the corners. Custom made numbers corresponding to the style of the letter "c" were also made, in order to convey the year of the exhibition - also a part of the logo. The Year is subject to change - a full set of digits, from 0-9 were created, in order to allow the adaptation of the logo in future years.

The brand uses very large and bold typography, as well as short and easily comprehensive messages, so that it correspondents to the fast-paced life style of the potential audience. This solution enables the audience to easily understand the messages, read the main info "on the go", as well as it makes the promotional material very memorable.

The created slogan for the exhibition explores the six main values the students of each creative profession are taught at the Caledonian University: Aim, Research, Think, Work, Create. This is the process each student goes through, and it is the main reason for the excellence of the student's work.

All of the programmes taking part in the exhibition were divided into groups of similar professions, for example Fashion Business and International Fashion Branding, and each of the groups was given a custom-made illustration, reflecting the programmes.

A set of promotional materials was created including print materials, such as posters, A5 leaflets, A6 postcards and invitations with custom envelopes, as well as small "wallet cards". The digital promotional materials include a website, facebook cover photograph for the Caledonian Creates page, as well as facebook ads.
Additional materials include a sign, a photo-frame in the shape of the logo, for taking instagram pictures with the #calicreates tag, as well as tote bags and stand stickers