The Great Western Road is a bustling with life place, full of small shops and hidden gems to keep you busy all day.
It's like a road to a new, fun world, which I tried to convey through the design.
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The Grasshopers A3 guides are a project founded by the CEO of the Glasgow Grasshoppers Hotel.
The guides are designed in the form of a brochure, and are a fun and quirky way of providing the hotel customers with information about the most interesting places to visit in the Glasgow area.
The guides present the reader with an unexpected view on certain venues, and provide ideas for spending an eventful day in Glasgow.
Each issue has a specific theme, to which the design of the brochure corresponds with layouts, shapes and the colour scheme.
The design of the brochure not only corresponds to the quirky and unexpected feel of the written contents, but also references to the visual style of the hotel interiors.
The colour scheme used varies between issues, emphasizing the presented topic. The cover design also changes depending on the issue, and, just as the colour scheme, is stylized to reference the contents.
The layouts of the text and images are based on a strict grid, yet, the use of colour and shape within the design creates a very vivid and dynamic feel, creating an association to the feel of Glasgow city.
The guides are designed in the form of a brochure, and are a fun and quirky way of providing the hotel customers with information about the most interesting places to visit in the Glasgow area.
The guides present the reader with an unexpected view on certain venues, and provide ideas for spending an eventful day in Glasgow.
Each issue has a specific theme, to which the design of the brochure corresponds with layouts, shapes and the colour scheme.
The design of the brochure not only corresponds to the quirky and unexpected feel of the written contents, but also references to the visual style of the hotel interiors.
The colour scheme used varies between issues, emphasizing the presented topic. The cover design also changes depending on the issue, and, just as the colour scheme, is stylized to reference the contents.
The layouts of the text and images are based on a strict grid, yet, the use of colour and shape within the design creates a very vivid and dynamic feel, creating an association to the feel of Glasgow city.
