Rebrand of Cadbury Packaging
The aim of this project was to create a new look for Cadbury that would convey the sophistication of a luxury candy bar and British Heritage, all the while keeping true to the Cadbury brand.
Stack view: Royal Dark, Roast Almond, Fruit & Nut, Chili Dark, Dairy Milk, Caramello, and Mint Dark
All bars feature the well-known Cadbury purple as well as an identifying color for each flavor.
The back of each bar features "The Cadbury Story: John Cadbury opened his first store in 1824. His passion for the art of confectionary produced smooth, rich and delicious chocolates. That tradition lives on today in the form of exquisite chocolates made to suit the connoisseur's palate. Enjoy". It also features the Royal Warrant.
