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  • Brief:
    In keeping with their philosophy of being a step ahead, MTS was looking for a new way to reward their most valued customers for their loyalty and business.

    MTS achieved it by giving each of them an interactive calendar that provided MTS freebies (voice products, data products and value added services) and informed them about upcoming products and services. This limited edition calendar was imprinted with elaborate QR code designs, whose themes were according to what the month signified and what the freebie being offered was.

    For example, February signifies Valentine’s Day and the freebie offered was love tips so the design reflects it. To get the freebies, all customers had to do was scan the QR code with their smart phones on the 1st of each month.

    In the first few months of the year 2012, there were many inquiries from most customers about the upcoming products and services which led to increased sales. In addition to this, the calendar
     became a major talking point.

    If you are not from MTS network you will only see a blank page

  • January had the theme of chatting and the freebie was free talktime worth Rs. 300.
  • February had the theme of love and the freebie was love tips for a month.
  • March had the theme of gaming and the freebie was a free mobile game.
  • April had the theme of cricket and the freebie was IPL(cricket league) ball by ball updates for a month.
  • May had the theme of music and the freebie was top 10 hits of the month.
  • June had the theme of bollywood and the freebie was a bollywood pack which included celebrity interviews, trailers and wallpapers.
  • July had the theme of jokes and the freebie was a jokes pack that lasted an entire month.
  • August had the theme of travel and the freebie was free national roaming chargesfor a month.
  • September had the theme of Internet and Data transfer the freebie was free mobile internet for a month.
  • October had the theme of astrology and the freebie was free horoscopes for a month.
  • November had the theme of Android and the freebie was a MTS Android app.
  • December had the theme of Shopping and the freebie was a MTS shopping App.