UNITED NATIONS: "FREE THE FORCED"
Each year, 60 million women are forced into marriage, while at the same time other couples are showing their eternal love through the symbolic act of hanging love locks on bridges. This campaign for the German Chapter of the United Nations asks them to help all those women for whom marriage means not love but being locked away in a personal prison, by just using their mobile phone.
Have a look at the complete case study: http://www.freetheforced.org/case/mobile
1 Gold, 1 Silver and 4 Bronze Cannes Lions in the Mobile, Media and PR categories;
1 Silver Adstar in the Charity Category;
1 Silver London International Award in the Digital Public Service Category;
2 Silver Epica in the Public Interest Interactive and Integrated categories;
1 Gold in Best of Mobile (Solutions/Advertising);
1 Silver Smartie in Innovation;
1 Gold Annual Multimedia Award in Crossmedia;
2 Silver and 3 Bronze Eurobest;
1 Bronze DDC Award in the Digital Media category.