Searching for some direction in your life, a new career even?

Maybe you need a meeting with Buddy Lee Guidance Counselor.

 

This website was an extension of the TV series developed by Fallon, featuring Buddy Lee as a Guidance Counselor. You can watch funny videos, find out how much you will make if you start a new career as sheep farmer, beer vendor or crab fisherman, or play a couple of advergames to test your ability in various jobs (what about matador??). 
Lee Jeans was behind it, but the brand is not clearly presented (a part from the name of the buddy), and this makes the whole thing even cooler.

 

Outcome / Results:

•  242% online sales increase in the first 6 months

•  Incredible amount of traffic and coverage from multiple advertising and marketing blogs such as:

   MTV.com, hi-wire.com, yourmaclife.com, myspace.com, adverblog.com, adweek.com, Youtube.com
   and many many more.

•  FWA Webiste of the Day September 2005

 

http://www.firstborn.com/websites/123_buddyLee/