- Rebranding of the leading companies of Moscow in standards of labor protection and job evaluation.
Re:vision - http://revision.ru/work/68526/Logopond: http://logopond.com/gallery/detail/187571
The main purpose of the rebranding is a new innovative approach to corporate identity counter to prevailing in this segment of the visual stagnation.
Beginning any work on branding - a search for the foundations of his legend.
So, before you start drawing, we expanded the brand to a new chain of associations.
1. The many facets of industrial production processes
2. The standardization of the production process. Order.
3. The underlying concept of labor. Work on the stone. Cut. Giving the finished form.
4. Standardization tradition of Soviet times. Discipline.
5. New techniques for standardization of jobs, HR, certification .. and so on.
- Art direction: Vladimir Khramov
Designer: Stas Martynuk