Territorial transforming brand of the city of Samara
The idea which would unite all aspectsof life of the modern cultural and industrial center of the Volgaregion was necessary for a territorial brand of Samara.
Simple sign would be insufficiently.The symbol - easily being transformed under different spheres of lifeof the city was necessary.
Strong traditions of the students, thelargest space-rocket center and traditions of aircraft construction -all this united in an image of generation given rise to fly.
Symbol of the city of Wings steel."Wings over Volga!"
And Samara has no other image.
Main case on russian: www.stilistica.ru/portfolio/identity/brend-i-logotip-transformer-goroda-samara/


New brand of the city of Samara
The legend of territorial branding
Construction wings
Main sign of a transforming brand
Firm tracing "Samara"
Collection of signs of a transforming brand
Samara city on the world map
Mood )
Real environment
Urban clusters of Samara city.
Cluster of night life and entertainment.
Urban clusters of Samara city.
Cluster of night life and entertainment.
Real environment and souvenirs