Shift Conference Identity and Brand Collateral
Thematic Concept, Branding, Art Direction & Design
Shift is the annual conference of the New Options Project (NOP), which develops innovative tools and approaches to connect out of school/out of work young adults with careers, and employers to a source of untapped talent. Shift brings together NOP's leaders and key stakeholders from five different community-based organizations, in a forum that inspires new ways of thinking about young adults and the pathways that lead them to connect with employers and careers.
The thematic and visual concept around Shift was born out of the crucial "physical" need to shift ideas, perceptions, initiatives, hiring practices, language and approaches around hiring young adults who are disconnected from traditional career pathways.
The thematic and visual concept around Shift was born out of the crucial "physical" need to shift ideas, perceptions, initiatives, hiring practices, language and approaches around hiring young adults who are disconnected from traditional career pathways.