Sander Dijkstra's profile

Branding Sneaking Duck

Branding an outsider
in the optical market online

Making glasses approachable and cool
Sneaking Duck is poised to turn the optical market on its head, with fun and affordable prescription glasses available online. They turned to Synsation for a brand identity and logo design that could work online, in print and on packaging and product.

Developing a logo that could be printed on the glasses themselves as well as product accessories and packaging was a challenge. Quirky yet simple, it combines a memorable graphic element with a brand name typography that can be used on the thinnest of glass arms.

The brand’s launch party typified the fun people are having with Sneaking Duck’s identity – check out their Facebook page to see how.
Branding Sneaking Duck
Published:

Branding Sneaking Duck

Sneaking Duck is poised to turn the optical market on its head, with fun and affordable prescription glasses available online. They turned to Syn Read More

Published:

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