Autopia provides a unique service in Australia, helping individuals and employers maximise potential tax savings through novated leasing programs.

They needed Drivers Packs with a special quality that drivers would value, as it is their first touchpoint with new customers. Early off the shelf prototypes felt too disposable, so they turned to Synsation for a bespoke Driver Guide and Welcome Pack – as well a broad range of branded collateral.

The pack, which includes fuel credit cards and guidebook, features a distinctive sleeve and folder with three colour foiling, debossing, embossing, silver ink, die-cutting and aluminum laminate. Drivers are encouraged to keep it in their glovebox. The packs are being sent out to new leaseholders now, having exceeded Autopia’s expectations in every way.