This was my Semester thesis project Under Prof. Iko Avital and Noni avital. Cultural study was the main basis
of my research in this regard. We were divided into teams of 2, and we
were supposed to study the culture of each other. I did a research on
the culture of my hometown as well as Dhemaji, Assam (my partner's home
town) and then came up with a very interesting concept of how to promote
the traditional rice beer of Assam into an international brand, but
still not lose its ethics and tradition in the process. I travelled to
Lucknow and Dhemaji to study the cultural aspects first hand.