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Bēhance

Branding : Local Assamese Beer - LAUPANI

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  • This was my Semester thesis project  Under Prof. Iko Avital  and Noni avital. Cultural study was the main basis of my research in this regard. We were divided into teams of 2, and we were supposed to study the culture of each other. I did a research on the culture of my hometown as well as Dhemaji, Assam (my partner's home town) and then came up with a very interesting concept of how to promote the traditional rice beer of Assam into an international brand, but still not lose its ethics and tradition in the process. I travelled to Lucknow and Dhemaji to study the cultural aspects first hand.
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