THE CHALLENGE
Canadian sports bar and family resturant, Boston Pizza asked us to design a menu for them that best illustrated their new tagline: Here to Make you Happy.
Canadian sports bar and family resturant, Boston Pizza asked us to design a menu for them that best illustrated their new tagline: Here to Make you Happy.
THE APPROACH
The creative approach to this brief was taken literally by TAXI. We started by creating a long list of things that Boston Pizza offers (and does) to make their guests happy. We then took that list and created typographic lock-ups that worked as informative and decorative icons throughout the piece. The menu was based on a three ring binder system that would allow for updates with minimal cost ramifications.
