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  • Billboarder
    outdoor advertising installation for O'Neill Europe

    Above the road towards Snowworld, an artificial snow slope
    in Zoetermeer, the Netherlands a snowboarder is permanently
    caught in mid flight greeting visitors. O’Neill asked me to create
    a statement somewhere around the Snowworld facility. It needed
    to boldly communicate their name and their connection to snow
    sports. I designed and built this installation in 2009.

    During the 365 days a year Snowworld is open it attracts ten
    thousands of visitors from families to hard core snowboarders
    visiting the freestyle park. To communicate to each on an
    individual level, I incorporated many small details. For instance the
    trick will be recognizable for insiders.

    The installation was built with as much respect to the environment
    as possible to limit the impact on the amounts of snow at resorts in
    the Alps and elsewhere. The materials used are from recycled and
    renewable resources and the lighting, including a flexible EL panel
    in the snowboard base(!), consists of low energy consuming lamps.

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