Bicu was a chain of restaurants based in northern Italy. As Art Director for Meloria agency, I was assigned the task to design the new menus, which set the standards for the new communication format and point-of-purchase design. The project included 4 bilingual menus (Restaurant, After-dinner, Craft-beers and Kids) with a huge selection of dishes: the main goal was to keep them neatly organized and appealing to customers.
I also drew a set of 15 icons, to help distinguish each category and easily find the perfect dish, and art directed the creation of 6 comic-style characters for the kids menu, illustrated by Cristina Mormile. Children loved them!
