Football is a contemporary epic: players are heroes and warriors, matches are battles. This is the concept which guided the design for official Juventus social environment. This is clearly expressed in the photographic style we crafted: slightly desaturated, with enhanced contrast. Supporters are a fundamental part of this epic narration too, as they’re always visible in the main texture together with their idols.
I managed Juventus social identity (including Facebook, Twitter, Instagram, Google+) working as Senior Designer for We Are Social from 2012 to 2014. During this period we launched several successful campaigns and initiatives for fans, such as #LoveJu, the world’s first social media choreography.