"MOME 12" is a student project. The task was to create a layout for at least twelve pages with the title "Twelve steps to MOME" (MOME being Moholy-Nagy University of Art and Design Budapest). My idea was to take this title very non-literally, so I decided to design a mock-manual for becoming an artist. The 12 steps are the life-events and decisions that are necessary for becoming an artist. Writing the text on my own gave me unique opportunity to controll the content and experimenting with text-and-typography relations.
It was not the kind of topic that I felt comfortable writing about in a serious way, so I decided to use a light tone. My goal was to create a mock-tutorial, a do-it-yourself manual. Additional to my text I also quoted famous artists - both their words and their iconic photos. I used them in a way very different from their original context, so a double-edgedness, a second layer of meaning appears. My intension with using well-known photos of great artists as illustrations was to create a sense of absurdity that goes well with the text.
Akik elolvasnák, kérem jelezzék üzenetben, szívesen rendelkezésükre bocsátom :)