Black Watch Global - Brand Development
Mash Creative were comissioned by Black Watch Global - an intelligence and risk management consultancy to rebrand their existing identity.
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Aim:
Create an identity that summed up what BWG were about - a company with global expertise extending across Africa, Asia and the Middle East.
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Result:
A unique, modern and flexible brand identity that will help establish BWG as a market leader.
The re-brand also included stationery and a perfect bound 40-page set of brand guidelines.
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Thought Process:
The marque consists of four chevrons which portray the four corners of the globe. All four chevrons point to the centre to symbolise how research, analysis, intelligence and communications all come together to meet mission critical objectives. The reverse of the stationery features a repeat pattern that stems from the logo marque mirrored on the front.
---
Aim:
Create an identity that summed up what BWG were about - a company with global expertise extending across Africa, Asia and the Middle East.
---
Result:
A unique, modern and flexible brand identity that will help establish BWG as a market leader.
The re-brand also included stationery and a perfect bound 40-page set of brand guidelines.
---
Thought Process:
The marque consists of four chevrons which portray the four corners of the globe. All four chevrons point to the centre to symbolise how research, analysis, intelligence and communications all come together to meet mission critical objectives. The reverse of the stationery features a repeat pattern that stems from the logo marque mirrored on the front.
A limited run of BWG Brand guidelines are available to buy from: www.counter-objects.co.uk
