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Bēhance

BUILDING A BEER BRAND

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  • A new Premium lager Beer
    How you can create a new Brand & Campaign step by step

    This project is a case study during a training in the thematic unit of “Creativity”.
    The purpose was to launch a premium lager beer and create the advertising campaign
    for the new product.
  • CLAIMS:
    1. To build a brand (name, logotype, package, positioning)

    2. Advertising campaign (tvc, radio, poster/outdoor, below the line ideas)


    3. Target group: Young people, mainly men, aged 25-34, that enjoy tasting
    the good things of life



    The CREATIVE CONCEPT = See things in a different way, see it otherwise
    The ADVERTISING CONCEPT = Improvise!

    Our consumer profile = inventor, need to broaden his horizons, openminded, optimist, improviser
  • Name = Berg , inspiration for the logo design
  • Label and bottle proposals
  • Final packshot of our beer

  • Applications
  • PRINT Ads
  • POSTERS Outdoor
  • Live surface proposals
  • 3D movies sponsored by Berg beer

  • Copywriting - Story board
  • THANK YOU FOR WATCHING