- A new Premium lager Beer
How you can create a new Brand & Campaign step by step
This project is a case study during a training in the thematic unit of “Creativity”.
The purpose was to launch a premium lager beer and create the advertising campaign
for the new product.
1. To build a brand (name, logotype, package, positioning)
2. Advertising campaign (tvc, radio, poster/outdoor, below the line ideas)
3. Target group: Young people, mainly men, aged 25-34, that enjoy tasting
the good things of life
The CREATIVE CONCEPT = See things in a different way, see it otherwise
The ADVERTISING CONCEPT = Improvise!
Our consumer profile = inventor, need to broaden his horizons, openminded, optimist, improviser
- THANK YOU FOR WATCHING