BRIO is the world's largest manufacturer of wooden toys. BRIO's toys are
characterised by quality and durability, qualities that are transferred
into the other range of products such as furniture, prams, and other
products that help the modern parent and their children to have fun and
learn while they grow.
Planeta has worked with BRIO and their team on several exciting and
challenging packaging projects. Our involvement have been complete and
at times our position has almost been similar to an in-house design
department. In close collaboration with BRIO’s marketing department we
have developed strategies and concepts for different products ranges
such as My, Very First, To Go, and To Be. From concept we have taken on
the full responsibility of production and implementation in HK.