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BBC Winter Olympics – Nature

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  • BBC Winter Olympics – Nature
  • Human vs nature. A primeval desire to prove oneself, challenge the nature, to win and go down in history for future generations. The idea behind the visual look of the spot was to show the struggle every Sportsman must face during the biggest and most important sport event, The Olympic Games.
     
    The spot is set to build audience’s awareness and excitement ahead of the BBC’s coverage of the 2014 Winter Olympics.
     
    Client: BBC Sport
    Agency: RKCR/Y&R
    Production company: Stink & Red Bee Media
    Postproduction: Juice
    Post House: Platige Image
    Director: Tomek Bagiński
    DOP: Wojtek Zieliński

    RKCR/Y&R
    Executive Creative Director: Mark Roalfe
    Creative Team: Barnaby Blackburn, Gustavo Kopit, Lembi De Carvalho
    Business Director: David Pomfret
    Account Director: Ben Boyles
    Senior Planner: Henry Gray

    STINK
    Producer: Sally Rigg
    Executive Producer: Edward Grann
     
    RED BEE MEDIA
    Producer: Edel Erickson
     
    JUICE/PLATIGE IMAGE
    Executive Producer: Adam Tunikowski, Michał Dwojak-Hara
    Art Director: Michał Misiński
    Technical Director: Tomasz Dyrduła

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  • Storyboard
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  • Final stills