Project between agencies:
"Soon in Tokyo" (http://soonintokyo.com) y
"SOFA Experience" (http://www.sofaexperience.com),
agency where I worked.
The old factory filled with beer Damm Barcelona over many years.
For the past six years has made it a stage with the best programming BAM (series of events and concerts within the festival of Barcelona), and a PR action with great call for guests.
For the past six years has made it a stage with the best programming BAM (series of events and concerts within the festival of Barcelona), and a PR action with great call for guests.
At BAM events involved the champions more "cool and indie", is the youngest and most modern of the festivals of Barcelona, and the concert of the old factory, is the most emblematic and greater participation this holiday concerts .
We address a general audience.
but from the perspective of the concert targert old factory:
Young, modern, indies, trendsetters.
The campaign should convey:
Party, music and fun.
Both communication and event, we aim concert estrablecer the old factory as a new holiday tradition in Barcelona:
Tradition vs Modern ...
...solution...
...
Creating a "capgrossos" (traditional Catalan regional costume), exclusive to the image and communication concert Damm old factory. A couple of "Capgrossos" representing the public of this at parties of Barcelona more "Pop" and "cool".
Creating a "capgrossos" (traditional Catalan regional costume), exclusive to the image and communication concert Damm old factory. A couple of "Capgrossos" representing the public of this at parties of Barcelona more "Pop" and "cool".
...Campaign images...
...Applications...
...Urban Advertising...
Development and possible actions:
Photocall at the event, Our partner can come to "walk" through the concert of the old factory and and go on stage with each of the groups, We can make animated GIFs for banners and other digital media, etc.
¡MUCHAS GRACIAS POR TU ATENCIÓN!
THANK YOU FOR YOUR ATTENTION!
THANK YOU FOR YOUR ATTENTION!
