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Audi Augmented Reality Calendar 2011

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  • The first car calendar without cars
  • Challenge
    To develop a calendar for premium Audi clients all over the world. The calendar should differ greatly from other car calendars and position Audi as innovative and modern.

    Solution

    A car calendar without cars! The calendar showed only beautiful landscapes. In order to experience the cars, the user had to download an iPhone application. Using augmented reality, one could then bring out the cars onto the landscapes. With sounds, animations and all!

    Strategy

    We made »Vorsprung du
    rch Technik« come alive. 23.448 downloads in three month.
    Numerous response mails from enthusiastic Audi fans. And one thank you email for the lovely landscapes.

    Company

    Neue Digitale / Razorfish

    Year
    2011