The Regional Arts Commission (RAC) manages the St. Louis arts and culture calendar called ArtsZipper.com. This calendar features local exhibitions, dance recitals, theater performances and more. RAC purchased ad space in an upcoming dance performance playbill, and they wanted a new ad for usage in this space. Therefore, I developed an idea that featured a dancer (per RAC's request) but also showcased other "types" of arts and culture that the calendar promotes. The first piece was the original ad. All of the following pieces were color and texture experimentations for ad and poster usage.