Creating a Retail Paradise in the city of Arkhangelsk.
Located in the historic port city of Arkhangelsk in the north of Russia, the Titan Arena shopping and entertainment centre will usher in a new level of retail when it opens in 2014.
Brief
Arkhangelsk (known in English as Archangel) is an historic port city in the north of Russia. Air Design was appointed to create the brand identity and signage for the mall, in line with the vision of creating a modern retail paradise in the city.
Arkhangelsk (known in English as Archangel) is an historic port city in the north of Russia. Air Design was appointed to create the brand identity and signage for the mall, in line with the vision of creating a modern retail paradise in the city.
Solution
We created an inspiring and holistic concept covering logotype, colour palette, signage, a visual imagery for advertising and website. Bright colours were selected to reflect the vibrancy and warmth of the atmosphere, and the vast selection of offer.
We created an inspiring and holistic concept covering logotype, colour palette, signage, a visual imagery for advertising and website. Bright colours were selected to reflect the vibrancy and warmth of the atmosphere, and the vast selection of offer.
Result
Titan were delighted with the branding and wayfinding solution, and have since appointed Air to design the interiors for the mall.
Titan were delighted with the branding and wayfinding solution, and have since appointed Air to design the interiors for the mall.
