Air created the country branding for Egypt at MIPIM 2019. Working on behalf of the Egyptian Government with only one month to turn the project around, we developed the positioning strategy, campaign concept, logo, brand animations, brochure, pavilion graphics, and a host of other branded materials to promote Egypt’s first major participation as the worlds No1 exhibition property. 

For the logo we created a simple, direct graphic device that communicates the key message of Opportunity within the design.

The tone of the brand is modern and professional, representing the New Egypt as a safe and trusted environment in which to do business.