Arcobaleno

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ARCOBALENO
the italian rainbow in your life

Arcobaleno is an italian supermarket that sells eco products/ natural. But to show this side of the business, I needed a way to combine the meaning of the store's name and its objective.

arcobaleno (rainbow).

flower - the fragility and naturallity of the flower.

9 leafs - 9/3 = 3 - first dish, second dish and desert

colors - white, because of different tastes, everyone can chose to fill there own plate (an empty plate is white, so you only have to come to Arcobaleno and fill it)

orange - good to eat, fresh, exotic, warm, stimulating (focus only on the best)

Arcobaleno - rainbow

target market - Italy ( regional )

objective - selling ecological products/natural products