We are substituting our cell phones for PDA (personal digital assistant) devices. These are able to connect to the web bringing a new array of functions and possibilities. The biggest impact of the iphone is its capability of digital convergence. This is the way in which different functions become available in one device. This has shifted the way in which we design products, now, more frequently, the shape of the object doesn’t respond to its function, becoming a black-box, that enables the interaction through its on-screen interface.

The form of this PDA responds to the way in which we normally hold a phone and a camera.

The form has a slight shift in its line that allows for a semiotic recognition of a phone, allowing us to hold it as a phone or as a camera. This example demonstrates an alternative to the black-box that enriches the semiotic communication of the object.