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Airline Corporate Branding

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  • Corporate Branding: Airline
    Creating an identity for a flight service
  • In this project, we were given the objective to create an entire identity for an airline company throughout the semester. We had to create a brand, and create pieces to show how the it would be implemented through brand touchpoints (stationery, website, etc.). The only requirement was that the company be named Percello.
  • Mood Board
  • Mood board showing clips of what the brand identifies with; a visualization of what the brand should be. Friendly, personal, approachable, warm, and vibrant.

  • Logo
  • Horizontally and vertically-oriented logos with size variation
  • Brand Touchpoints: Stationery

  • Business card back side
  • Business card front side
  • Letterhead front
  • Letterhead back with watermark
  • Envelope front
  • Envelope back
  • Brand Touchpoint: Website
  • Website home screenshot
  • Secondary page for website
  • Secondary page for website
  • Percello Branding Guidelines