Airline Corporate Branding
- Corporate Branding: Airline
Creating an identity for a flight service - In this project, we were given the objective to create an entire identity for an airline company throughout the semester. We had to create a brand, and create pieces to show how the it would be implemented through brand touchpoints (stationery, website, etc.). The only requirement was that the company be named Percello.
- Mood Board
Mood board showing clips of what the brand identifies with; a visualization of what the brand should be. Friendly, personal, approachable, warm, and vibrant.- Logo
Horizontally and vertically-oriented logos with size variation- Brand Touchpoints: Stationery
Business card back side
Business card front side
Letterhead front
Letterhead back with watermark
Envelope front
Envelope back- Brand Touchpoint: Website
Website home screenshot
Secondary page for website
Secondary page for website- Percello Branding Guidelines







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