Agency's new branding

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CELLULE DESIGN® REVISITS ITS IDENTITY

After nine years of growth, the agency continues to evolve and renew itself by presenting its new brand. "The entire Cellule team is proud of the experience acquired since its inception in 2004 and is now putting in place the building blocks that will propel us into the future", says Stephane Leathead, founding partner, Creative.

"Our new brand clearly expresses our desire to develop intelligent solutions for the benefit of our clientele. This new platform reveals our constant search for balance between aesthetics and function. We used our company as example to demonstrate the importance of such an approach. We are branding experts, what we've created for Cellule represents only a part of what we offer our clientele", added Mr. Leathead.

The new visual platform of Cellule Design® consists of the identity, the stationery as well as the website, which was crafted to provide an optimal viewing experience across a wide range of intelligent devices, along with numerous communication tools such as a corporate brochure, a pamphlet, a poster, an interactive PDF, motion graphics, a newsletter and a promotional object, to name a few.

"Today, we can say without hesitation that our creative product is among the best, states Aline Seguin, founding partner, Strategy. The proof lays in the recent nomination of the agency for the rebranding exercise developed for the National Bank of Canada." Actually, the new visual platform of the Bank was internationally recognized at the 2012 REBRAND 100® Global Awards, the Summit International Creative Award, and was also nominated at the prestigious German Design Award 2013. "The impact of this project illustrates our ability to synthesize complex concepts in order to make communications accessible. All in favor of the mandate, the brand and the company to which it belongs ... no matter its size", says Ms. Séguin.