Sparkle Street Productions commissioned Eskimo on behalf of Adidas to design and promote a unique brand exercise. The event formed part of Adidas’ ‘Celebrate Originality’ campaign with supporting events held in major cities around the world. Party attendees included Snoop Dogg, Ian Brown, New Order and Darth Vader, creating a truly unique street party vibe and championing originality in arts, culture and music.

Creative Direction & Design: John Owens
Set Design: Peter Masters
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