Absolut Vanilia
Designing this trade launch kit, we were given the opportunity to work with G2 to develop the visual brand for the launch of Absolut Vanilia. Inspired by the subtlety of the flavor of natural vanilla and the simple elegance of the all-white bottle, we created a brand that exudes natural lushness while fitting within the modern simplicity of the Absolut brand.
Vanilia was only the second vanilla-flavored vodka to hit the market, so education was key to marketplace acceptance. To accomplish this, we developed a portable "lunchbox" for sales staff to take when introducing the product to bartenders and distributors. Included were tasting glasses to give first-hand sampling, a brochure detailing 100% natural source of the vanilla, and recipe cards to inspire bartenders with new cocktails that feature the product.
Vanilia was only the second vanilla-flavored vodka to hit the market, so education was key to marketplace acceptance. To accomplish this, we developed a portable "lunchbox" for sales staff to take when introducing the product to bartenders and distributors. Included were tasting glasses to give first-hand sampling, a brochure detailing 100% natural source of the vanilla, and recipe cards to inspire bartenders with new cocktails that feature the product.
A custom "lunchbox" was designed for sales staff to use in the field to introduce the new flavor. Each was custom-manufactured from frosted acrylic and aluminum.
With the slide-lid opened, the leave-behind brochure sat in the top. Under the brochure rested the bottle, tasting glasses and leave-behind recipe cards for suggested cocktails.
The cover of the brochure was created from thick fluffy blotter-style paper with a luxurous feel. The logo was printed with a glossy white foil stamp for an elegant contrast of texture.
A custom kit was also created for distributors that included product availability details, POS display options, drink recipes, and all logo artwork in print and on disk.
