Sanitation and Water for All (SWA) is a global partnership working to provide exactly what its name proclaims. While access to water has improved in recent years, 800 million people still do not have access to safe drinking water; and sanitation lags far behind with over a third of the world's people living without adequate sanitation facilities. While there are many organizations working on these issues, SWA represents a bold new approach - one based on transparency, accountability, and coordination across organizations and political boundaries. The SWA partnership consists of the foremost leaders across the water and sanitation sector - including countries, donors, NGOs, civil society, research institutions, and development banks - and functions to coordinate and provide support and accountability to their efforts. As the partnership enters its fourth year, we were asked to improve their communications with a comprehensive brand system.