Concordia vs. Notre Dame
The biggest game that never happened
The biggest game that never happened
Concordia University in St. Paul.
Chances are you've never heard of it. And that was exactly the problem.
To help generate interest in the school, we decided to get current students to rally around their campus via a football game. Specifically, we decided Concordia's football program should challenge Notre Dame.
We created posters, a minisite featuring interviews with players, coaches and family members as well as fictional news stories documenting Concordia's efforts to schedule this epic contest.
Granted, the game never happened. But we still think Concordia won.
Chances are you've never heard of it. And that was exactly the problem.
To help generate interest in the school, we decided to get current students to rally around their campus via a football game. Specifically, we decided Concordia's football program should challenge Notre Dame.
We created posters, a minisite featuring interviews with players, coaches and family members as well as fictional news stories documenting Concordia's efforts to schedule this epic contest.
Granted, the game never happened. But we still think Concordia won.
