ENTRE EN SEINE
GENERATE SOCIAL LINKS ON URBAN LANDS
Entre en Seine is an urban event developed within my diploma project which explored « urban utility design ».
Entre en Seine aims to generate social links in the city and to contribute to the appropriation of the Seine banks. In a sassy tone, the event promotes meetings by offering a public display of words drawn from conversations, frozen instants through writing, etc. The public presentation of those personal contents provoke different reactions, from smiles to intense conversations. In parallel, a series of illustrated tablecloth are installed to create a convivial atmosphere. Fist step of introduction of identification marks between users and their city. Each suggested element represents an activity practiced on the banks. It is delivered in a simple, functional and multi-purpose packaging (bag, seat, …). This whole process is backed up by a communication campaign with posters and cards…
Entre en Seine est un événement urbain développé dans le cadre de mon mémoire de fin d’études, qui traite du « graphisme d’utilité urbaine ».
Entre en Seine vise à générer du lien social dans la ville et contribuer à l’occupation et l’appropriation des berges de la Seine. Sur un ton impertinent, l’événement favorise les rencontres en proposant un affichage de paroles publiques tirées de conversations, des instants figés par l’écrit, et dont l’affichage aux yeux de tous provoque des réactions, des sourires ou des conversations. En parallèle, une série de nappes illustrées viennent instaurer un climat de convivialité et introduire des marques identitaires entre les usagers et leur ville. Chacune, représentant une activité pratiquée sur les berges, est livrée dans un emballage simple et fonctionnel à vocation multiple (sac, assise, …). Le tout soutenu par une campagne sur affiches et cartons de communication…
Series of cards illustrating all activities to do on the Seine banks.
"Hop là" means "Hup hup"
"Les berges de la Seine c'est comme une cour de récré, mais sans la maîtresse" means
"Seine banks are like a playground, but without the mistress"
"Seine banks are like a playground, but without the mistress"
"Bla bla, miam" means "Clap-trap, yummy"
"Bien bien bien" means "Well well well"
"Les bords de Seine c'est comme un restaurant branché, mais sans les chichis" means
"Seine banks are like a trendy restaurant, but without airs"
"Seine banks are like a trendy restaurant, but without airs"
"Oh! C'est beau" means "Oh!! It's handsome"
"Hop là" means "Hup hup"
"Enfin" means "At long last"
"Le rêve" means "The dream"
"Patati patata" means "Blah-blah"
"Une, et deux" means "One… Two"
"One... Two"
Illustration close up. Slikscreen printing on card: 2 colors layered to bring a third one out.
"The dream"
"nnn" ,alteranate "Entre en Seine" logo, branded on cards.
"Les berges parisiennes c'est comme des couloirs cyclables, mais sans les bus" means
"The parisien banks are like bycycle lanes, but without buses"
"The parisien banks are like bycycle lanes, but without buses"
"Le paysage de la Seine c'est comme les châteaux de la Loire, mais à Paris" means
"The Seine landscape is like castles of the Loire, but in Paris"
"The Seine landscape is like castles of the Loire, but in Paris"
Some kits are distributed to passers. Each one have a sentence addressed to other bystanders on it.
"Come and seat here"
A kit contains an illustrated outer tablecloth for the Seine banks.
You can sit down with a luckily met passer and have a conversation!
Each kit packaging uses a new open/close system without any additive zip or press stud.
This pack is only made of one punch on flexible plastic.
"Clap-trap, yummy"
Series of tableclothes.
"Blah-blah"
Event poster for the Seine pedestrian banks oppening.
"One day on banks. Wednesday, June 20, 2012"
Poster close-up.
"13h30, pont Alexandre 3 : Pique-nique" means "1:30 p.m., Alexandre 3 bridge: Picnic"
"16h00, promenade du quai Branly : La voix des berges" means "4:00 p.m., Branly embankment promenade:
The banks voice"
The banks voice"
"19h00, allée des Cygnes : apéro sur l'eau" means "7:00 p.m., Swans walk: Cocktail on the water"
