Platinum Physical Therapy Services
brand identity and stationery series
brand identity and stationery series
In 2009, Platinum Physical Therapy Services was a Long Island, New York start-up that provided physical therapy care in their patients' homes. I was charged with developing their brand identity, including concepting their signature color palette and logo design. Building, of course, off "Platinum" as used in their name, their final identity employed a palette with hopeful light colors and a combination of curvilinear lines and positive and negative space, designed to create the sense of motion their patients hoped to obtain through physical therapy.
The identity was carried over into their stationery series as well as a basic one-page HTML-coded landing page, designed to quickly introduce the prospective patient to the services offered by Platinum and direct them to contact the therapist and administrative team.
