Through a mutual friend, I was introduced to the baking duo that were busy building a loyal following for their cupcakes, brownies and scones. They were selling their wares through Orlando area restaurants with the goal of eventually opening their own storefront. While they were attracting a fan base, they needed a brand. Concepting with them, Blue Bird Bake Shop was born. I designed their logo, meant to convey a sense of nostalgia, cleanliness, and whimsy.