The Colour Store, by Asian Paints, is always challenging, simply because it is so different—a store that sells only experiences. This project was about carrying that idea into the little things.

 

We developed brand collaterals—valet tags and carry bags that touched the customer with mini conversations, bringing home the sheer excitement of colour. We opted for a mood approach, using haiku-like texts that turned the Asian Paints colour names into soft emotional hooks.