Refreshing India's Largest Milk Brand
For the last 35 years, at half past five every morning, 3.5 million households in New Delhi, India wake up to a pack of Mother Dairy milk on their doorsteps. In 2011, Mother Dairy felt the need to refresh their milk package design in order to keep up with newer, more contemporary and competitive brands entering the market. The new design, with handcrafted typography and graphic elements that portray a happy village, dials up the Mother Dairy promise of purity and quality.
—Designed at Ray+Keshavan | Brand Union