With more than 50 years in the jewelry field, Quixote produces jewelry products for men. The name of the brand is inspired by "Quixote de La Mancha", an elegant character of a Spanish novel by Miguel de Cervantes. The novel describes scenes in a windmill, that is why this item has become an icon of the novel, and at the same time an inspiration for the brand design. For the logo I did an abstraction of this element and fuse it with a customized font.
Quixote wants to positioned in the Ecuadorian market as a jewelry product for elegant men with an accessible price, following you can see how I translated this information in the brand design.
Quixote wants to positioned in the Ecuadorian market as a jewelry product for elegant men with an accessible price, following you can see how I translated this information in the brand design.
photo from Mao Reyes
