Don’t Drown The Duck is a campaign driven by products that helps to promote and support water efficiency.
Heating up water to take a shower or wash clothes in the washing maching not only impacts on your energy bills but also in the release of greenhouse gases. By using Duck to help reduce your water use, you have the potential to make energy savings and reduce CO2 emissions
The concept uses a duck attached to the plug with a chain which indicates a sufficient amount of water when the duck is floating but excessive use when its drowning. This is part of a rewarding scheme.
The concept combines aspects of water consumption and animals from the wildlife to make the customer change their behavior.
